Marketing Through TikTok |The Ultimate Guide to Promote Your Business

TikTok! The most emerging social media platform for anything, literally anything!! From the trending dance moves to the creative business advertisements, we can find interesting pieces of stuff related to every topic and sector. Well, you surely know TikTok as the entertainment platform, the one where you find amazing videos to have fun. But if you’re a business owner who always seeks new and creative ways to promote business, TikTok is more than merely a fun platform. TikTok can be a brand new promising platform to escalate your business to the height of your dream. While marketing through TikTok seems to be quite an attractive method, it requires unique creativity and an in-depth understanding of the audience’s interest. To add a company to your journey of marketing through TikTok, we’re here with some amazing tips to begin your path on TikTok.

Why Marketing Through TikTok?

Facebook, LinkedIn, Instagram, and many more. There are a bunch of social media platforms that are widely used in the promotion of the business. Well, you might already have your business account on many of those platforms. Why create a business account on TikTok as well? Marketing through TikTok is not an easy task, it requires a lot of creativity and dedication. But if you’re to reach where you dream of, you can’t miss an opportunity to try something new. Here, my friend, something new, something promising, and something worth it is TikTok. Here’s why you need to use TikTok for marketing:

  1. TIKTOK IS TRENDING!!! The most prominent reason to use TikTok for promoting the business is that it’s the trend right now! You can see TikTok anywhere about anything. TikTok is the current trend among people of various age groups. You surely need to keep up with the trend to rock your business world.
  2. 1,000,000,000+ downloads all over the world with an average rating of 4.5 on the google play store, you can pretty much know how huge a platform TikTok is. Millions of people are using TikTok and are loving it. Well, the next thing they might love can be your business!
  3. For the platform like Facebook and Instagram, you’ll need people to follow you for seeing your marketing posts and stuff from you. But it’s not the case in TikTok! Whether you have a huge amount of followers or not, you’ll have the chance to go viral and build a crazy fan following.

The Ultimate Guide

1. Know Your Audience

Marketing through Tiktok

The audiences are the true gems and drive of any business. To promote the business through any platform including TikTok, you first need to understand who your targeted audiences are. There are various groups of audience and the same marketing strategy doesn’t work for all. You can’t use the same content for promoting the product or business amidst multiple types of audiences. There are multiple variables you need to keenly consider while creating the video for your audience using TikTok. Basically, analyze the following aspects of your targeted audience while creating the content:

Age: Age is the most important factor to be considered while marketing. Which age group is your targeted audience? The answer to this question largely affects the kind of video you need to create to promote your business.

Location: Where do your potential customer reside physically? Let your brand be national or international, knowing the area of service is highly essential.

Gender: While some business may get their gear on with the unisex content, some businesses require customized content according to gender.

Income Level: How much money does this group of audience earn? Are they cost-sensitive or are they willing to spend the worthy amount for a premium product?

Relationship Status: Promoting valentine’s day gifts for single people is worthless. Are your targeted audience single, committed, or married? This may be a relevant question for many businesses.

2. Explore Current Trends and Practices

Trends are the key to reach a large audience. Either you build a trend or you blend with the trend. If you surf through TikTok, you’ll see similar videos rolling now and then. Dance steps, the crazy challenges, or the testing the viral hacks, these types of videos are abundantly seen in TikTok. Well, you might have thought it by now! Yes, you need to create trendy videos with viral concepts. It’s not that you should always follow the trend and create trendy videos. Sometimes, you can just explore what’s going on and understand the interest and needs of the audiences. And, build the viral concept yourself!

Whether you follow the existing trend or create a trend yourself, the first step you need to adopt is to explore what’s going on around the corners. The interests and needs of the people are crystal clear through the current trend and practices. So, to make your business reach the next level of promotion, explore the hot trends and topics.

3. Build Entertaining Contents

Entertainment and more entertainment! That’s the basic motto of every TikTok user. Social media, mostly, is pillared by the users who deep down thrive to entertain themselves through entertaining contents floating all over the media. Though your business has nothing to do with entertainment, it’s highly important to focus on entertaining people while promoting your business through TikTok. No matter how worthy your products are, if your contents aren’t entertaining enough, no one’s going to go through your video. Brainstorm within your team and make sure your content can capture the interest of the scrollers.

TikTok is basically the entertaining platform. But if you wish to go other way by making the business out of it, you should primarily stick to the main motto of the platform, that is to ENTERTAIN!!

4. Try Including Influencers

No one can deny the fact that the influencers are the ones that are making products go viral within an instant of time. TikTok is full of influencers who have thousands of followers who are crazy for them. So, why not utilize their crazy fan following to promote your business. One of the worthy hacks for marketing through TikTok is including influencers in the process. Find out who are being widely recognized and followed by your targeted audiences in TikTok. Reach out to those influencers and make a win-win deal. Offer them monetary and other benefits and ask them to create exciting videos for your business. Posting content that promotes your business from an influencer’s account can help the business reach to new height of the success.

TikTok influencers are many in number these days. Explore who are loved by your probable audiences and include them in your marketing program. Trust me! This hack will do a lot good to your business.

5. Focus on Informing, Not Selling

Nobody on TikTok wants to be told to buy something while they are surfing to have fun. Though your deep-down motive is to increase sales and promote your business, this can’t directly be expressed through TikTok videos. You can’t just simply post a video of your product and ask people to buy it. This leads to a high chance of decreasing your followers rather than increasing. So, focus on informing people about your products instead of selling the products. Think of the areas where your product and business can be used and create informative videos that narrate the use of your product in people’s life. Once people are informed, buying the products is their decision. Well, when people know about the products that are worthy, chances are high that they will buy the product sooner or later.

Create TikTok videos that inform people. Stop begging people to buy your products. Instead, show them how worthy your products are and get ready for the overwhelming sales.

6. Be A Part of The Creator’s Group

Creator’s Group in Facebook

Businessmen who are trying their best to promote their business through TikTok just like you are many in numbers. Marketing through TikTok is one of the best ways to strengthen the business. No wonder why many entrepreneurs are into it. You can make a great benefit out of it. There are multiple groups on various social media platforms where people with similar visions gather to share their ideas. Explore the groups in various social media or even the physical groups that share the common goal of marketing through TikTok. When you join such groups, you can get access to multiple knowledge and ideas of a number of people that are different and unique from yours. It’s always said that more the minds, more the new ideas.

TikTok is utilized by many to promote their business. And evidently, there are various groups created in order to have a common platform to share knowledge, curiosity, and new ideas with people with common interests. Find such groups and join today!

7. Be Consistent and Post on The Right Time

Consistency is key in everything. Let’s say you follow an account that rarely posts any content, eventually, you will feel that the account isn’t worthy to follow as it doesn’t share in a consistent manner. When you enter into TikTok for marketing, make sure you make up your mind to dedicate your time and energy enough to keep the sake of your business. Posting interesting content in your account in a steady and uniform way is really important when it comes to maintaining followers and promoting your business.

The next thing that comes along with consistency is posting at the right time! In the above-given figure, you can see the timetable ideal for posting on TikTok created through analysis of thousands of viral and highly engaging posts. Don’t just randomly post at any time you feel like posting, your motto isn’t just to post but to create worthy engagement with each post. So, post exciting content at the right time to gain maximum engagement because time really matters!

8. Interact With Your Audiences

It’s with evidence that those business which respond to the comments and queries of their audience are more successful than those who don’t. When you post videos with interesting content at the right time, it’s a high chance that the audiences will have various queries and curiosities regarding your business. So, naturally, you’ll get comments, messages, and even calls that related to your business. You must respond to those comments and queries on time! Interacting with the audience is one of the most important aspects when it comes to business promotion. Whenever it is required, interact with your audiences and be there when the audience needs you!

Audiences love when the business owners provide an impromptu response to their comments. Interact with the audience in every way possible to scale up your business.

9. Use TikTok’s Live Feature

TikTok has a special feature that lets the account interact with its audience in real-time. TikTok’s live feature is widely useful to promote the business. Once there are 1000 followers, TikTok allows you to live stream your videos to promote your business in a more effective way. Gaining a thousand followers can be challenging at first. But when you follow the right steps in your journey of marketing through TikTok, 1000 followers is a small number. If you already have a thousand followers, start live streaming through TikTok and disperse interesting content. If you are still on your way to gain 1000 followers, work hard for it and make up your mind for more exciting content.

TikTok has an excellent feature that enables you to live-stream your videos and instantly interact with the audiences through comment section. Brainstorm the idea for live streaming now and go for it!

10. Lastly, Know Your Competitors

Let’s get this straight! You aren’t the only one who is trying to promote the business through TikTok!! There are a number of similar businesses like yours who is trying to promote the same product like yours. Similarly, there are multiple videos in TikTok with same content and idea. So, your competitors are many both in outside world and in TikTok world. Well, getting scared by the competitors isn’t an option in this competitive market. Instead, competitors can be used to create more exciting content and stronger business. Analyze the market and know who your competitors are! Keep an eye on your competitors, see what they’re up to and what are their marketing strategies. I’m not saying you to copy their ideas. But you can surely better your performance when you know what your competitors are doing to promote their business. You can positively utilize your competitors and stand out from others!

Luckily, business in these days have a lot of platforms to promote their business. And, TikTok is, without any doubt, one of the best platforms. We’ve helped from our side by giving you some worthy guides. Now it’s your turn to implement these guidelines and rock your business!

Why is The Online Payment Options Important for Your Online Store?

Everything is getting digital, right? From the shopping we love to the assignments we do, the internet is the basic medium. With the internet taking over every possible area, trade and commerce don’t remain untouched. In fact, the internet has changed the course of trade in the present context. People are shifting their traditional business to online business. eCommerce is the most practiced as well as the fruitful form of commerce in many parts of the world including Nepal. Since you’re reading this article, it’s pretty much sure that you either run eCommerce, plan to engage in eCommerce in the near future or you’ve got a keen interest in eCommerce. Online payment methods are getting popular these days. Since eCommerce is an online form of commerce, online payment methods are obviously the innate part of eCommerce. 

So, why is online payment options really significant for the online store? From the directly visible benefits to the hidden values, we have listed the major reason behind the importance of the online payment options in an online store: 

1. Secure Payment Process

Carrying cash on the bag and proceeding to pay for something is much of a tiresome and task, right? Fear of theft and loss of money is pretty much common in physical payment whereas online payment saves us from all the fearful possibilities. The online payment processes are secure to carry on in many ways. Firstly, the payment process is free of any theft, loss, or fraud. Secondly, the whole payment process is supported by the strong evidence of the payment statement. Thus, the customers feel secure while using the method of online payment.

2. Instant Response and Acceptance

Electronic payment is a matter of just a few minutes. Whilst physical payment takes a lot of time to reviewed and accepted, the online payment process gives instant response and accepts the payment within a few moments. When an online store accepts online payment methods, it ensures reliability and faster service. Online payment methods help online stores to be more prompt and responsive in their payment process. Through, SMS and Emails, the customers are instantly notified about the transactions when they make payment through an online medium. This surely helps the online store to stand out!

3. The Larger Horizon of Customers

The most important benefit of the internet in any field is that it provides unlimited access. Similarly, electronic payment methods help the online store to accept payment from customers anywhere around the world. Let’s suppose the customer is in Jhapa but you’re the store in Kathmandu. The customer orders from your store. You’ve got the courier company ready to deliver the product. But what about the payment? How will you receive the payment? With the presence of an online payment method, you don’t need to worry about that. You can instantly receive the payment. Therefore, with the online payment method, you can serve customers who are far from your physical horizon of service.

4. Quality Customer Experience

Indeed the electronic payment method helps the customers to have a quality experience shopping with you. Various reliable features of the online payment methods like an instant response, secure payment, quicker processes, and many more facilitate the customers to make their shopping smooth and tension-free. The most important part of the shopping i.e. payment is made easier and faster by the electronic payment system. Thus, payment methods that use the internet increase the quality of customer service resulting in a quality customer experience. Customer experience is the key that decides the future of any store.

5. A platform for Marketing Opportunities

Electronic payment portfolios aren’t just the method for payment. They are the platforms that create marketing opportunities too. Affiliate marketing is possible through the electronic payment method in two ways. Either you can promote the particular online payment site in your online store’s site by taking the commission or you can let the online payment sites promote your online store for better reach. Both ways can be beneficial for your online store. If the electronic payment site that’s widely in use promotes your online store, the customers’ reach, as well as sales, can surely increase.

6. Time and Energy Saving

If the customer has to pay you through bank deposit, the time and energy required in bank processes are huge and tiring. On the other hand, if the customer prefers Cash on Delivery, your online store needs to send the staff to collect the cash and prepare the receipt card. Both of these possibilities need a lot of time and energy. But, with the payment methods that use the internet, neither the customers need to yawn thinking about the long queue in the bank nor you’ve to worry about preparing the receipt card. Everything is done digitally saving valuable time and energy.

7. Finally, Lowers risk of Communicable Infections

At last but not least, the COVID-19 pandemic has made it mandatory to think about the transmission of viruses and infections. Online payments are cashless and digital. Moreover, there is no physical contact if the electronic medium of payment is used. This surely decreases the risk of transmission of not only the SARS CoV-2 but also hundreds of communicable infections. Going digital and using the internet to receive any payment from the customers can save you from getting infected. It’s not that the electronic payment method eliminates the risk of infections, it surely lowers the risk by lowering the physical contact.

Online payment systems are beneficial for online businesses as well as customers in many ways. With everything getting digital, payment systems need to be electronic too since the contributions of electronic payment methods are awesome.

Tips and Tricks: Make Social Media The Fuel for eCommerce Success

Social Media! The virtual world lets you see every unseen part of the real world. Social media has benefitted every user in some way. From normal users whose motive is to have fun and explore to the entrepreneurs who dream of success, everyone has found social media worthy of use. Well, you’ve read the title of the blog, clicked it, and reached up to here! So, it won’t be wrong to assume that you’re someone who’s into business and hopes social media can contribute to your dreams. Let’s get this straight! Your hope is absolutely in right place and you’re investing your time on the right blog! Social media for eCommerce is one of the best tricks you can adopt.

Social media can do wonders in your business and it’s proven! If you’re still not sure if social media can be the fuel for eCommerce success, check out this evidence! But if you already believe social media can help you out with your business and are looking for solid tips and tricks, we can surely help you a bit! Check out these proven ideas to use in social media for eCommerce:

1. Show Your Presence Everywhere

Let me ask you a question! Do you notice the person if you see him/her everywhere? Bus station, cafe, college, workplace, you see the person everywhere. So, you’ll surely remember the person. The same is with your eCommerce! The first tip that can come in handy is “Create an account for your business on a possible site.” Facebook, Instagram, Linkedin! If your probable customers can be the user of the site, create an account on that site immediately. Each social media site has its own unique reach. Combining the features and reach of multiple sites can do benefit your business.

The same user can be active on multiple social sites which means your chance of reaching the user is high and so is your odds of gaining new customers. But wait! Some users prefer some specific sites only, you don’t want to miss the opportunity to reach out, do you? So, visit the social sites and click on “Create New Account” right now!

2. Be Active and Post Irressistible Contents

You might have an account on all the social sites. But, is that all you need? Is it enough to make social media fuel for eCommerce? Well, NO! Having just an account is of no use if you aren’t active on the site. To gain new followers on the site, you must have amazing content. No one wants to follow the site that posts boring stuff and is barely active. If you look back on your following lists, there might be accounts that are interesting to follow and active. The same is with other users. For you to be successful in eCommerce through social media, you need to see through the lenses of random users. Know what the users want to see and post amazing content consistently.

Hire that solid graphic designer! Make someone research about the interesting issues going on the market! Involve that amazing writer in your team! Do whatever it takes to make your social media account just WOW!

3. Collaborate with Influencers

Do you know who people follow and trust the most these days? Well, they are the influencers. Anyone can be influencers if he/she has a good fan following and tend to inspire, motivate, or change people’s mind. Whether a person is a public figure or just a normal person, being an influencer doesn’t do a background check. So, finding an influencer to collaborate with you isn’t that hard but the results you see will surely make you wooze! People are crazy when it comes to influencers. They blindly trust them, wanna be like them, and follow them widely. And the social media world has made it, even more, easier for influencers to influence people. Why not use this influencer’s amazing power to your benefit?

Explore who are the best influencers that fit your business. Contact one of them or many if you wish to increase the benefit. It may cost you some investment but ROI you get is chilling. Make influencers your brand ambassadors! See what this does to your business!

4. Run Digital Marketing Ads

The days are gone when the only ads you needed to rely on were high-budget newspaper and television ads. With social media ruling the current world, advertisements aren’t limited to anything. In every social media platform, you can easily run the ads and you know what? The advertisements can be run targeting audiences of any age, gender, occupation, place, and many more. The digital marketing campaign can be proven to be the most effective promotional campaign if run smartly. You can yourself run the ads or hire a digital marketing company to look over. You can boost and promote simple information posts to the complex animation video, there aren’t any criteria.

One of the strategies you can’t miss after entering the social media world is digital marketing ads. Here’s some additional good news too! A limited budget won’t be any problem! $100 or $1000, there’s always the open door for the campaigns.

5. Interact with Audiences

Communication! That’s the key to success in any eCommerce. The customers don’t get to observe the products directly, they don’t visit the store physically, neither do they get a chance to communicate with you in person! But, they are supposed to trust the business and be your customers, right? On what basis shall they put their trust? Is the good quality of product all you need? Does the reasonable price grab all the trust? Well, NO! It’s the communication you carry on with the audiences that convert them to your audience. Social media for eCommerce gives you a wide range of opportunities to communicate with the audiences you target! Direct messages, comments, reviews, communicate everywhere possible.

If your audiences don’t get a proper response from you, how are they supposed to know your service and products are genuine? The audience needs to witness a decent communication pattern from you! Never miss a chance to talk with your audiences!

6. Keep Up with Your Competitors

“Competition is the good thing, it forces us to give our best.” Your competitors are your biggest motivation, have you really thought this way? Imagine having no one in the market to compete with, do you think you would be making the same effort as you do now? Of course no! With competition, we tend to push ourselves to the best limit we can. So, competitors are also an important part of the eCommercial success for they bring out the highest level of effort from you. Keep an eye on what your competitors are up to! See what kind of strategies they are adopting to be the best in the market. Maybe, some amazing ideas can click your head. Trust me, competition will bring on pretty amazing policies in your business.

With social media, it’s as easy as eating a slice of cake to know about the competitor’s status. You can just visit their page, and their efforts can be clearly seen because social media is a primary tool these days.

7. Keep All The Information on the Sites

Imagine someone visiting your eCommerce page on social media, being interested in the products, and knowing more details. But oops! There are no contact details on the site to directly reach out to you! Well, a private chat is available but many customers don’t want to bother messaging the page and waiting long for a single response. They look for contact numbers, WhatsApp contacts, or email addresses. Also, if you own a physical store as well, keeping the information of the store on the site will add a brick of trust. The eCommerce site with no piece of information or moderately insufficient information can be tagged as unreliable one. You decide your take!!

Keeping the information that you already know isn’t much of a deal. But, missing this basic step can lead to major loss to your business. Any information that relates to eCommerce must be on the site’s public visibility.

8. Organize Multiple Engaging Online Contests

Here’s something social media users love! Participating in the contests and having the possibility of winning something exciting. Online contests keep audiences interested and active. You can implement online contests and announce the exciting prize for the winners. Build the rules of the games in such a way that it benefits your reach and brand promotion. Attract people with the prizes and use their engagements to increase the reach of the brand. All you need to do is think of exciting contests, invest a little, and make the contest reach the audience. You will need to focus on promoting the contest at first and after that, the contest will promote your brand. If you try to recall the online contests you’ve witnessed, you will see a promotional motto behind it. Well, that’s some pretty smart step to take up for brand promotion!

Social media for eCommerce can be used in multiple ways and the results can be pretty soothing. Smarter the usage of social media, better the success of the brand. The social media world has unlocked numerous possibilities of success for eCommerce, utilize it and get ready for some hit on your business!

Want to Reach Larger Potential Customers? You Can Now!

Have you ever wondered about the unreached people who could have been your customers? How successful your store would be if it had a decent reach to the possible customers?

Somewhere within the circumference of your market, someone is searching for the exact goods and services you’re offering. But, they might be completely unaware of your store. That’s sad to know, right?

Well, every business enthusiasts dream of reaching large people and convert them to customers. The exciting process of gaining new customers begins with the significant basic step of marketing to reach the people who’d love to be your customers. The market is huge and so is the variety of requirements, needs, and interests of the people. You’d be happy to know that someone would feel extremely fortunate and relaxed to discover your store for fulfilling their needs. So, all you need to do is display your existence in an impactful way.

You can’t have people deal with you unless they know who you’re and what you’ve to offer.

Since you know the importance of reaching potential customers, you might have a question in your mind. How can I influence people to make them my customers? Don’t worry, we’ve got you! Follow these ideas and witness your success:

1. Partnership: A genuine hack

Alone we can do so little, together we can do so much. The famous quote by Helen Keller holds deep meaning. When watching TV or attending popular events, you might’ve noticed the advertisement and marketing of many brands. You watched TV to see your favorite movie. You attended a program to know more about the things you love. BOOM! Now, you know about a new brand and it’s services. Ladies and Gentlemen, that’s the power of marketing. You reach those people whom you can’t reach alone. Partnership and collaboration are crucial for any store and business.

reach larger potential customers
  • Do paid advertisements in TVs and newspapers.
  • Sponsor various public events.
  • Collaborate with similar businesses.

2. Blog Posts: Connect Deeply

Blogging is one of the newest and fruitful methods of marketing. No matter what your business is, blog posts can drive you to a better reach. Blog posts are cherry on top of your marketing strategy. When we’re curious about something, we quickly Google it. And read relevant posts about the topic. So, basically, we go through blog posts every now and then. Top-class blogging can change the fate of your business.

  • Write blogs about the most common thing relevant to your business that people want to know.
  • Optimize your blog posts for SEO.
  • Share the blog posts in social media handles.
  • Have a creative way of branding. For example, if your business is an eCommerce software that creates online stores, instead of writing posts about what your software does, write about how to start and handle an online store. And, mention your site as the provider of the service they’re seeking for.

3. The Larger World: Social Media

Physically, we witness a small part of the world at a time. But, when it comes to virtual, the world is in our hands, isn’t it? We can reach any number of people we want to. Facebook, Instagram, Linkedin, Tweeter, YouTube, and so on. There are numerous public sites through which you can reach your possible customers. Create social media handles for your business and stay active. Leave proof of existence through social media. Social media is the virtual world and it is obviously larger than the world you get to see.

reach larger customers
  • You don’t want to miss any of your probable customers, do you? So, create social media accounts of your business in every possible site.
  • Stay active and constantly post creative stuff.
  • Present your products and services on social media through photos, videos, illustrations, and many more.

4. Fans to Customers: Outreach Plan

Are you a fan of any public figure? Do you constantly follow your favorite celebrity? If yes, you might’ve found them sharing gifts they received from some commercial business. You might’ve even heard them recommending stuff they’ve used. Yes, you guessed it right! That’s a clever marketing strategy. In fact, this plan can assure you a significant gain in new customers. Because fans and followers are loyal and trust their ideal’s work and recommendations. Send gifts to influencing personalities and ask them to share it with their followers. You can even appoint public figures as the brand ambassador of your business.

reach larger potential customers

You can include following groups of people in your outreach plan:

  • Social media influencers
  • Popular vloggers
  • People from the media and entertainment industry

5. Virtual Marketing: Real Customers

Well, over the course of time, everything has started to become virtual. All you need is a working electronic device and access to the internet to do anything you wish for. Taking this virtual revolution into consideration, digital marketing is one of the must-adopt strategies. Don’t you think we’re a blessed generation? Marketing is now not limited to door-to-door sales and printed advertisements. Every virtual platform offers ways to promote yourself. So, why not utilize the advanced techniques of virtual marketing to gain real customers?

There are number of digital marketing methods like:

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • Pay-Per-Click Advertisement (PPC)
  • Email Marketing

6. Spice Things Up: Exciting Contests

Do you love contests and games? Well, most people do. They’re fun to participate in and rewarding too. Organizing various competitions and games can amazingly help you reach people and win their hearts. It’s a tricky way of promoting your business. Why just be a mainstream promoter when you can be a spicy one? Plan for a contest that relates to your business, promote the contest to ensure maximum participation and see how your reach to the potential customers increases dramatically. There are lots of physical and virtual platform through which exciting promotion plans can be executed.

  • Organize social media contests. It’s wise to make sharing of your business mandatory for participation. People will spread your business within their network for the sake of winning the contest.
  • Participate in conferences and camps where you could plan exciting games for the participants.
  • Plan contest, competition, and games for various exciting occasions that are celebrated by general people like New Year, Dashain & Tihar, Christmas, Constitutional Day, and so on.

7. Multisectoral Approach: Reach Differently

Business is not just about only one thing. Like every other thing in the world, the services you provide and the goods you offer always have multiple dimensions. So, when you’re promoting your business for better reach and new customers, you should keep in mind the factors that are linked with your service. To illustrate, if you’re a store of mobile phones and gadgets, reach people by reminding them how memorable life would be when precious moments are captured as photos and videos, how productive study would be when every required reference materials are precisely accessed and how time-saving life would be when important works are possible through a single click. Relate different aspects of life with the offers you have.

  • Analyze your business and list out the factors that are directly or indirectly related to it.
  • Take advantage of special occasions and explain to people about the services you have that could make the day better.
  • Plan new exciting offers according to the current trend. Sometimes, creating TikTok videos become a trend, sometimes certain makeup styles and clothing styles are in trend, and many more. So, interpret the scenario and create a multisectoral approach.

8. Existing Customers: Precious Treasure

Since we’re talking about increasing our reach to the potential new customers, how can we forget the importance of existing customers? Customers are valuable pearls for any business. They not only sustain your business but also help to expand the current horizon of success. So, the next time you’re thinking about the ways to increase your business, don’t miss to analyze how you’re treating current customers. To have new ones, you must first satisfy your current ones. Networking is the number one unwritten rule of success. So, establish an amazing network with your existing customers by satisfying them to gain the new ones.

  • Offer first-class goods and services and maintain excellent customer care services. Customer satisfaction lies there!
  • Ask your loyal customers to recommend your business to their networks.
  • Handle complaints professionally. Accept feedback and work on them. There’s always a chance for being better.

Gear up and start adopting these amazing techniques of marketing! Nothing is impossible when you’ve creative plans and enthusiasm to implement them. The ball is in your court!

Find Out the Different Types of eCommerce Model

Since the evolution of eCommerce over a couple of decades ago, it has been replacing traditional trade in many ways. In fact, eCommerce business models have expanded so much that we are part of electronic commerce every now and then. Compare your shopping ways before around 5 years ago and at the present. Well, surely you can find the difference. Visiting the store to buy stuff has been an old way. We’re used to surfing through the internet to find the things we love and get it delivered to our doorsteps. Though eCommerce just focuses on digital buying and selling of goods and services, it has multiple types that have their own unique features.

There are two bases for classifying eCommerce. One is the traditional types of eCommerce which are currently in practice. And the other one is the modern types which have just started to evolve and may rule the market in the future.

Firstly, let’s know about the traditional eCommerce business models that have been the base of today’s trade market:

1. Business to Business (B2B)

Find Out the Different Types of eCommerce Model

When the business sells goods or services to another business via online channels, it’s Business to Business eCommerce. The goods and services aren’t directly sold to individual consumers. Sometimes the buyer business is the end-user. But in some cases, the goods and services are resold to customers. B2B has a long sales cycle as the products to be traded are of high value and making a deal requires lots of thoughts and preciseness. The deals made in B2B eCommerce are usually recurring.

An example of B2B eCommerce can be a food delivery business buying packaging materials, storage boxes, etc. from a logistics company. A business buying different materials from a manufacturing company to resell it to consumers is also B2B eCommerce.

2. Business to Consumer (B2C)

When a business sells goods and products directly to the end-user i.e. consumer through online channels, it’s Business to Consumer eCommerce. B2C is one of the most common types of eCommerce. Most of the businesses adopt this model of eCommerce. However, B2C has a shorter sales cycle and the deals are usually non-recurring. Though B2C eCommerce might’ve higher orders, the average value is lower than B2B eCommerce. This model includes not only the products but also the services.

Buying and selling of clothes, groceries, furniture, etc. is part of B2C eCommerce. Also, booking a plumbing service for your house from an online platform is a B2C eCommerce.

3. Consumer to Business (C2B)

Find Out the Different Types of eCommerce Model

In Consumer to Business eCommerce, the consumers sell the goods and products to the business, either for the use of business or for the purpose of reselling. This type of eCommerce model allows consumers to have the power to sell their unique creations to the businesses. Sometimes the businesses use the products for their own requirements, making them the end-users. And sometimes the business buys the product from the consumers, puts on profit margin, and resells them to other consumers. C2B eCommerce model is a great platform for the consumers who have their own product to el in the market without forming their own business line.

The common example of C2B eCommerce can be people offering stock photos and guest blog posts to a business. Similarly, people selling their own scientific inventions to business for it be sold to other consumers through the company is also a kind of C2B eCommerce.

4. Consumer to Consumer (C2C)

Consumer to Consumer eCommerce is also the popular type of eCommerce model followed widely by the general population. In this model, the business connects the consumers so that they can directly exchange goods and services through the help of an open online platform. The business makes the money by charging transactions or listing fees. But business doesn’t directly involve in selling or buying goods and services. This model of eCommerce has been providing individuals to involve in trade in an easy way.

eBay, Hamrobazar.com are the popular C2C eCommerce sites.

Besides, some of the eCommerce models are just emerging and can be the popular ones in the future. The modern emerging eCommerce business models are slowly pacing up and adapting to the market. These models change the mainstream definition of eCommerce which is digital buying and selling products to consumers. These eCommerce models help businesses to act as third parties in Government activities and ease the citizen’s work. Find out about some new eCommerce models below:

1. Business to Administration:

Also known as the Business to Government eCommerce model, it refers to the trade between Business as suppliers and Government Body as a consumer. The business helps Government bodies as a third party to perform various activities such as keeping a record of their citizens, develop e-services, legal documents. social security and many more.

2. Consumer to Administration:

This model of eCommerce comprises all the activities that take place between public people and the Government via online channels. C2A eCommerce creates an easy communication channel between Government bodies and citizens. Filling online PAN Card Application, Registering company through an online site, applying for a driving license all fall under Consumer to Administration eCommerce.

Various forms of eCommerce have helped the businesses as well as consumers to adopt easier methods of trade. Besides eCommerce has been providing opportunities for businesses as well as consumers to expand wider horizons and possibilities in buying and selling goods and services.

List of Packaging and Paper Bag Companies in Nepal

List of Packaging and Paper Bag Companies in Nepal

There are two packages containing the same product, one of which looks poorly covered and the other one has beautiful packaging and is kept in a high-quality bag. Let’s consider you are offered to choose one. Which one would you go for? Well, it’s not that hard to guess you would go for the one with standard packaging, right?

Everyone loves to receive something wrapped inside a beautiful package. Let it be receiving a gift or buying a product from the store, the way of packaging plays a vital role in impacting the receiver’s mind. Well, if you own a shop, shipping company, or have a large business of selling products, the importance of excellence in packaging is pretty explanatory. The attractive packaging of products is a plus point for your business and customized bags are the way to retain customers. There are various companies in Nepal that produce and sell packages and paper bags. Finding one and creating the packages for your company’s product can be a wise step. Since it might be a time-consuming task for you to find the right company, we thought of helping you a bit. Here’s the list of top packaging and paper bag companies in Nepal with their contact details:

1. Nepalaya Paper and Packaging Industries Pvt. Ltd.   

List of Packaging and Paper Bag Companies in Nepal

With more than two decades of experience in paper production and packaging service, the company has provided excellent services to around 1000 clients. The company offers custom design and packaging solutions in a cost-effective and quality-ensured manner. Not only the packaging but Napalaya Packaging Pvt. Ltd. can also help you with Designing, Storage, and Distribution. So, it’s pretty much an all-in-one partner that can contribute to excel your business.

Phone No.+977-9851165485
Websitenepalayapackaging.com.np
Email Addressinfo@example.com

2. Deep Paper Bag Industries Pvt. Ltd.  

                       

One of the popular packaging and paper bag companies in Nepal, the Deep Paper Bag Industries Pvt. Ltd. is well known among entrepreneurs for its remarkable products and services. All kinds of paper packages and bags like jewelry bags, food packages, stationery items, etc. are made and provided at a fair price. The industry focuses on producing environment-friendly products by making them paper-based. The client can order the bag and package of any size, color, and design. 

Phone No.+977 9813579597
Websitepaperbag.com.np
Email Addressdeeppaperbag@gmail.com

3. Jamarko                                                                                                                

List of Packaging and Paper Bag Companies in Nepal

Established in 2001 AD with the aim of conserving the environment and providing employment to the minor group of people, mainly women, Jamarko is one of the leading producers and suppliers of paper products in Nepal. Apart from paper bags, various handmade paper crafts like calendars, notebooks, greeting cards, and many more are available at Jamarko Pvt. Ltd. The customer can choose from the readymade designs or provide their own design for better branding. The special feature of this company is that it uses waste papers and recycles them into amazing and creative paper products. 

Phone No.+977 01-4351050
Websitejamarko.com.np
Email Addressjamarko@gmail.com

4. Shree Ganapati Box Industries Pvt. Ltd.

List of Packaging and Paper Bag Companies in Nepal

Since 1992 AD, the industry has been providing packaging services to various sectors. A range of products including brown, white, and folded cardboard boxes, paper bags, shipping packages for any application is offered by the company. Shree Ganapati Box Industries Pvt. Ltd. has been one of the leading packaging and paper bag companies serving in Nepal for nearly three decades. Boxes for households, offices, and other industries are available at affordable cost and great quality.

Phone No. +977 9851139777
Websiteshreeganapatibox.com
Email Addressinfo@shreeganapatibox.com

5. Get Paper Industry Pvt. Ltd.

One of the best packaging and paper bag companies in Nepal, Get Paper Industry Pvt. Ltd. is leading and popular for many reasons. It uses waste materials like cotton rags, waste paper, agricultural waste like banana fibers, straw, and water plants to produce the products. The production process is environmentally friendly and paper drying is based on sunlight. The client can order the paper boxes, bags, and packages with their own design as well. In addition, Get Paper Industry Pvt. Ltd. has won various awards ad recognitions.

Phone No.+977-01-4370819
Websitegpicoop.org
Email Addressmdb@ntc.net.np

6. Shiv Shakti Packaging Pvt. Ltd.

Shiv Shakti Packaging Pvt. Ltd. is an initiation of Shiv Shakti Groups. The company deals with a variety of packaging not only in Nepal but also in India. Since 1999 AD, it is supplying quality Multilayer Packaging Films to multiple companies. In Nepal, all the leading Nepalese Dairy-Industries, Edible Oil Industries, and Converting Industries are enjoying service from this industry. Equipped with powerful machinery, Shiv Shakti Packaging Pvt. Ltd. is set to fulfill all your custom packaging needs.

Phone No.+977-1-4100041
Websiteshivshaktinepal.com
Email Addressssgu@gadia.com.np

7. Dangol Paper Craft Pvt. Ltd.

Handmade packaging and paper bags are some of the antique and traditional treasures of Nepal. Dangol Paper Craft Pvt. Ltd. has been actively involving in the creation of handmade papers and bags. Additionally, multiple other handmade crafts like jewelry boxes, A4 papers, lampshades, calendars, and much more are available in this company. Moreover, one can choose from various designs readily offered by Dangol Paper Craft Pvt. Ltd. or simply provide their own designs.

Phone No.977-01-4700611
Websitedangolpapercraft.com.np
Email Addressinfo@dangolpapercraft.com.np

8. Creative Paper Kraft Bags Nepal

Creative Paper Kraft Bags Nepal Pvt. Ltd. is one of the eco-friendly paper bag production companies in Nepal. As it has been trading for over 10 years, the company offers industry expertise and know everything there is to know about the printed paper bags that you need. Creative Paper Kraft Bags Nepal Pvt. Ltd. provides complete customization of the products and helps you to pick the right style, size, number, and color of your printed paper bags. With the dedicated team of the company, you can be certain that your brand will stand out from the crowd.

Phone No.+977 984-9053922
Websitecreativekraftpaperbagsnepal.com
Email Addresscreativekraftbags@gmail.com

9. New Muktinath Traders and Suppliers Pvt. Ltd.

New Muktinath Traders and Suppliers Pvt. Ltd. is a nationwide dealer in the paper, packaging, and printing material that has been providing service for the last decades in the Nepali market. The company has a supply chain all over the country. Various packaging papers and materials like craft paper and duplex board are available at affordable prices and high quality. Orders for type, color, size, and materials of paper can be easily placed and timely delivery can be expected.

Phone No.+977 01 4770203 
Websitemuktinathtraders.com
Email Addressmuktinathtradepoint@gmail.com

10. Raja Paper Crafts Pvt. Ltd.

Raja Paper Crafts Pvt. Ltd. is one of the most versatile paper products companies in Nepal. The company has a number of quality paper products like paper bags, paper packages, greeting cards, calendars, notebooks, and many more. More than 80% of the workers are indigenous people who are highly skilled, yet backwarded. Raja Paper Crafts Pvt. Ltd. has a high number of foreign customers as it’s located in the major tourist destination of Nepal; Thamel, Kathmandu.

Phone No.+977-01-4250828
Websiterajapaper.com
Email Addressinfo@rajapaper.com

Packaging of the product plays a vital role in maintaining the reputation of your business. A simple effort on bags and packaging can promote your products in high pace. Find the right company and contact them as soon as possible. As marketing is the key to successful business, you surely don’t want to compromise on marketing!

eCommerce and Traditional Commerce: The Two Different Trade World

Trade has always been a part of human civilization and so has the development of science and technology. One of the most important achievements of science and technology is the development of the internet. Well. the expanding use of the internet has changed the course of many activities including trade. Well, trade and commerce have now been divided into two divisions based on the way transactions are carried out. The two different trade world divided due to the use of the internet are eCommerce and traditional commerce. These two are similar on some basis and at the same time, different to some extent. So, let’s get into knowing about the similarities as well as differences between eCommerce and traditional commerce.

The Basic Understanding

Traditional Commerce

eCommerce and traditional commerce

Traditional Commerce is the buying and selling of goods and services to the local customers through the setup of local stores. People need to physically visit the store for buying any products or booking the services. Traditional commerce requires physical presence through stores, offices, presence of visible products, and many more.

eCommerce

Similarly, eCommerce is the digital buying and selling of products and services through the use of the internet. The customers don’t need to physically visit the store for choosing and buying the goods. All they need to do is to surf the internet and order online. The goods and services are then delivered to the customer’s desired place. eCommerce is the modification of traditional commerce.

Similarities between eCommerce and Traditional Commerce

  • Both types of commerce have the common goal of buying and selling goods and services. No matter what the medium of trade is, the common aim is to sell various products to customers.
  • The main motive of eCommerce as well as traditional commerce is to reach and attract maximum numbers of customers to increase the sells.
  • All the transactions done in these two types of commerce are monetary. The monetary benefit is the major priority.
  • Both of these attract the customers through the attractive presentation and display of the products. Traditional stores display the product in the store in an attractive way. Similarly, eCommercial platforms display high-quality photos and videos.

Let’s Move to The Differences

BasisTraditional CommerceeCommerce
MeaningThe buying and selling of goods and products are done through the physical store.The buying and selling of products and services are done through the use of the internet. 
Area of serviceThe service provided by the traditional stores is limited within certain areas within the access of the store.eCommerce can provide service to larger areas that can be even global.
Need for a physical visitThe customers need to physically visit the store for buying stuff. The customers don’t need to visit the store physically. All they need is a stable internet connection and access to the store’s site.
Delivery of goodsCustomers immediately get the bought products and services in traditional commerce.It may take some time for goods to be delivered when shopping is done through online stores.
Requirement of delivery personUsually, traditional stores don’t require delivery persons as the goods are instantly received by the customers.The function of the delivery person is mandatory in eCommerce.
Expenses and InvestmentTraditional commerce has more expenses compared to eCommerce as the venue, maintenance, furniture, staff, etc. All should be properly maintained.eCommerce requires a lesser expense and investment . A website is the main thing to be maintained. 
AccessibilityOffline shops are accessible during a limited time period onlyeCommerce is accessible 22/7 as it resides right in customers’ devices.
Inspection of goodsCustomers are able to inspect the goods properly before buying them.Physical inspection isn’t possible. So, customers get to see the pictures or videos only

Some of the business combines traditional commerce and eCommerce by selling products both through the website and physical store. Explore the competencies provided by both eCommerce & traditional commerce. Both of them have their own pros and cons. Choose the best for you!

Introduction to eCommerce- If You Didn’t Already Know

Trade has always been a significant activity in human interaction. Buying and selling of goods and exchanging services are one of the unavoidable ventures of mankind. In short, trade is part of human civilization. Initiating from the barter system and now embracing online stores, we’ve experienced numerous forms of trade and transactions. With science and technology pacing up rapidly to uplift every sector, trade isn’t untouched. The use of the internet has made a vital contribution to commercial transactions. Electronic Commerce; eCommerce is one of the most common modes of buying and selling goods. Traditional Shopping methods are being rapidly replaced by eCommerce.

Meaning of eCommerce

In simple words, eCommerce is the digital buying and selling of goods and services. Also mentioned as internet commerce, it uses the internet (through the website of the seller) to buy and sell the products instead of the traditional method of trade. The purchaser can see the goods online, compare them easily, order them through the internet, and receive the goods. There’s no need to physically visit the store to purchase something. All you need is a working device, a stable internet connection, and of course, knowledge about the store’s site.

Instead of a traditional shop located at some geographical location, the shops are present virtually at the World Wide Web (www). Anyone from any part of the world can access the store. But the list of places where the store provides services completely depends upon the policy of the store. Some online stores are international, some are national whereas some are local.

The mode of payment is preferably online transactions but Cash on Delivery is also in practice. You can either transfer money through the internet or simply pay when you receive your delivery.

Brief History- How did it start?

In the early 60s, the concept of EFT started. EFT stands for Electronic Fund Transfer meaning the digital transactions and transfer of money. The concept of eCommerce evolved through the concept of EFT.

introduction to eCommerce

The global history of eCommerce begins with the first-ever online sale on August 11, 1994, a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. And, today eCommerce accounts for a large part of business and economy. However, online shopping started in Nepal only in 2000.

What does it deal with?

eCommerce is limited to buying and selling goods. It’s completely a commercial strategy. All the components and targets of eCommerce are directed towards gaining customers to increase sales. You can observe the following diagram to know about the areas focused by eCommerce:

Introduction to eCommerce- What does it deal with?

eCommerce covers outwards facing processes that deal with customers, suppliers, and manufacturers. With the basic requirement of web design, the activities involve marketing and customer satisfaction, all with the motive to expand the sales. eCommerce is a new form of trade.

Types of eCommerce:

  • Business to Consumer (B2C) – When a business sells goods and services to an individual.
  • Business to Business (B2B) – When a business sells its original or acquired products or services to other businesses.
  • Consumer to Business (C2B) – When the consumers sell their original products to business for commercial purposes.
  • Consumer to Consumer (C2C) – When the consumers sell their goods and services directly to other consumers through an online platform.

Examples of eCommerce:

  • In eCommerce, the customer orders the goods using the internet through the website of the seller and the seller delivers the ordered products to the buyer’s location. Sometimes, the customer books the goods online and picks up at the offline shops.
  • Instead of just a virtual store, the business can run the offline shop and continue sales through the website at the same time. This is actually a common form of online business. It’s a smart way of expanding a business.
  • The common worldwide eCommerce sites are Amazon, eBay, Flipkart, OLX, etc.
  • The popular eCommerce sites in Nepal are Daraz, Gyapu, SastoDeal, and so on.

With everything getting digital, why limit yourself to the traditional way of trade? Owning an online store and online shopping can be a really wise decision. If you wish to operate an online store, visit pasls.com for running your store with amazing features.

Rating & Review Is Really Important For Online Stores-Here’s Why

How often do you back off from an about-to-do new task because an experienced person shared a negative review?

Do you recall yourself searching for experienced persons’ opinions when you were going to do something new? You obviously do. Because we always want assurance before pursuing anything new, right?

Let it be virtual or in-person; opinions, and experience always matter. When it comes to eCommerce, the experience is expressed in the form of rating & review. The ratings & reviews made by the previous customers will determine the new customer gain. Higher Ratings and Positive Reviews. These two crucial aspects can change the fate of any business, including your online store’s.

Why is Positive Rating and Review Important?

1. Works as the reference for new customers

Yes! You heard it right. Reviews are actually the references. When new customers visit your online store’s website, it’s the only section with recommendations for proceeding the deal or the warning to back off. No one can fully believe everything virtual, so reviews are esssential. People do read the review before actually getting into the deal with your store. If there are a bunch of positive reviews, it’s pretty sure that your online store will get a massive flow of new customers. Because we believe in reference!

Do you read online reviews for local businesses
82% read reviews for business when they are about to make a deal.

2. Improves ranking & increases the traffic

Positive reviews and high ratings mean higher ranks ad more traffic. The more your store has good ratings, the more highlighted it is during the search. Gaining a good amount of traffic is really important for online stores. ratings and reviews posted positively by the customers help you achieve the goal of outstanding rank and enormous traffic. You can get the traffic flow which you’ve always dreamt of.

The average time consumers spend reading reviews
The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision.

3. Represents your store’s brand

We’ve heard it for a long; people don’t buy products, they buy brands! Brand matters. If you’ve impressive rating and mind-blowing natural reviews from your customers, you’re already branded. Yay! People judge your store’s brand based on the review and rating they see. If it was for physical stores, office space, location, luxurious furniture, all would matter. But for online stores, ratings and reviews are all you have to show.

What star rating does a business need to have
Only 53% of people would consider using a business with less than four stars. Duh!

4. From Views to Clicks to Customers

Views. Clicks. New customers. These are the powers of rating and review. And, of course, an online store’s goals. Higher ratings make people want to visit your store and give a thought about the products. Positive reviews make people more likely to buy from your online store.

Positive reviews make me more likely to use a business
91% agree that positive reviews make them more likely to use business. SOURCE

High Ratings. Positive Reviews. How Can You Achieve?

There ain’t no such thing as free lunch. Everything costs something. Being rated with five stars and getting overwhelmed with several positive reviews is the dream for all business owners. But, it requires a lot of effort to get to that point. Since you’re an unstoppable hard-worker and thriving business enthusiast, we’ve prepared a list of REVIEW tips to help you reach your dreams:

Consumer reviews concepts with bubble people review comments.rating or feedback for evaluate

R-Request Customers

  • Request the customers to rate and review. A lot of people won’t bother to go back to the store’s website just to give reviews and ratings. But with your excellent service and polite request, the majority of them will leave a great response. 67% of consumers have now been asked to leave a review for a local business – with 24% of these being offered a discount, gift, or cash in return.

E-Extract Feedback

  • A sip of motivation for you. There is always something good in bad. Extract feedback and opportunities to be better from negative reviews. This will help your online store to be better in the future. It would be easier to know and improve the weak aspects of your store as the customers would’ve pointed it out in the review.

V-Valuable Goods & Services

  • This is an easily guessable one. Provide first-class products and services. Make sure your online store’s service and products are something people will always value. It’s like learning ABCs to be eligible for studying English words. The fundamental requirement!

I-Improvise Customer Service

  • Customer care service can either be the deal-breaker or the compelling journey to success. Never compromise on customer service. Always focus on making customer service better. I believe you don’t want to lose all the reputation and probable success because of awful customer service. Phew!

E-Express Professionalism

  • Let’s get this straight! Some reviews won’t be the way you want them to be. Deal with the negative reviews professionally. Apologize for the inconvenience caused and behave humbly. Also, assure them that the issue, if any mentioned by the customers, would be resolved. Or, you can respond to the complaints after solving the problem.

W-Write Back

  • Did you know? Among consumers that read reviews, 97% read businesses’ responses to reviews. So, make sure you respond to the customers’ reviews. You might not always figure it out, but yes, your response to the review can make a lot of difference.

Your online store needs positive ratings and reviews to grow faster and stronger. One of the best marketing for any business is an excellent rating and on-point review. Rating & Review is really important for online stores. Now, you know why and how to achieve it. YAY!

How to improve customer service of your online store

How to Improve Customer Service of Your Online Store?

Well, let’s begin with the fact that customers are the most important part of the business, just like the cornerstone of the house. And, successful business is all about satisfying customers. Improve the customer service and you’re already pacing up towards success. Does your customer have special needs and demands? Fulfill them. Your buyer is bringing up a lot of queries? Just answer all of them humbly. Dealing with the customers? Be professional, let it be before, during, or after the purchase. Very easy and simple, right?

According to research, 85% of customers would willingly pay more to receive better customer care. Not to forget, the same percentage of customer losses are due to bad customer service.

Oh, Wait! Is your business e-commerce? Have you set up an online store as your business? If your answer is Yes, providing quality customer service can be a little challenging. Tricky, but possible. Being an online store you might be facing difficulties to improve your customer service. Virtual transactions. No chance of putting up a charming professional personality to deal with your customers. Relax, it’s just that modern problems require modern solutions. We’ve figured out these 10 classy ways to make customer service of your online store better:

1. Maintain multiple communication channels

Social media. Phone calls. Website. SMS & Emails. Establish a communication channel in every possible way. Since you’ve adopted the most modern path of business, utilize each benefit of the technology wisely. Don’t just limit your store’s assistance in one channel. Maintain communication with the customers via various paths. 

Imagine getting guidance from someone in a strange place. You’ve got an evergreen help to reach your destination, no matter which path you select to go from. It sounds like a great relief and security, doesn’t it? It’s exactly the same with the customers too. 

Are you just communicating with your customers through one medium? Go grab a device and get established everywhere! This wise action will change the fate of your online store’s customer service. 

2. Develop a proactive notification system

As lives are getting busier with hectic schedules, we understand how important notifications are. We love a sweet reminder of things we’re thinking of, don’t we? A lousy notification system can make your online store just lost among other stores. Connecting with your customers through notifications is a simple yet significant part of customer service. Just notify them about every update and aspects they are bound to know. 

Your customer has just placed an order and all the details of orders are already received. Someone in the circumference of your business has a birthday and there is a sweet message on behalf of your online store. You received a complaint about some issues about malfunctioning and your hardworking team has fixed the issue. And, the customer gets notified that the issue now no longer exists. Whoa! As a customer, receiving such pleasant care through notifications is amazing. But, don’t overdo it. Maintain yourself in a way that makes you win customers.

3. Train delivery persons

Just one fact and the importance of wise recruitment and training of delivery persons is crystal clear. The delivery persons are the only representation of your online store who interacts with customers physically! Delivery persons determine the actual representation of customer service. They have the power to make these two completely opposite situations happen. At best, they can sustain the Customer Lifetime Value(CLV) of online stores. And talking about the worst, they can make an existing customer never give a flashback to your store. The best can lead the business to success and the worst can eliminate the existing success.

For the customers, delivery persons are the seller. And, no one wants to buy anything from a nasty seller! So, hire a well-disciplined and professional personality as your delivery person. And, train them to be the best representation of the brand. Even if you partner with courier companies, strictly mention them about how the delivery persons should be.

4. Keep in touch between order placement & delivery

Order placement and delivery, the pair of most important aspects of online stores are always gapped with certain time periods. Hours, days, weeks, and even months! It always takes a certain time to deliver the ordered products. Grab the opportunity! Because this is the most important chance for you to improve customer service. During this gap, you can let customers know that you are really concerned about them and their orders. A customer ordered a good and they don’t know when their goods will be delivered. Or today is the day to expect delivery, but there is no single reach out from the online store. Phew! This can really be the deal-breaker. Customer service is not only about providing assistance to customers but also about maintaining smooth communication.

Let customers know that their order is received, being shipped, or about to reach the desired location. Communicate with them and show them gratitude for being a valuable part of your online store.

5. Always ask for the feedback

How would you feel when someone asks you for feedback about something you’ve been part of? You would most probably feel valued and make a smooth guess that they are trying to improve the occurred shortcomings. Customers are a valuable treasure of the online store. Asking them for feedback whenever they make deals with you is one of the best ways to improve customer service. Honest feedback is the best gift you could ever receive that shall help your store succeed.

Your customers need to feel valued because they deserve it. And, that’s what the provision of feedback can do! Make your customer give feedback and reviews through digital platforms or personal calls. Customer service improves in two ways. First, you will be giving respect to your customers and second, you will get to know about any present loopholes in your service. It is a chance for you to know about the aspects you need to work on.

6. Assist through live chat

Website Live Chat is the most trending and significant strategy for better customer service. It is just amazing to have the experience when the person is providing you with live assistance from behind the screen. Let’s have a fact here, a website is the primary tool of your online store. Primary tools are the best pathways to improve anything including customer service.

Always make the representative available for website live chat and guide your customers smoothly. It’s extremely fruitful for your online store to have a website live chat because you’re increasing your customers’ confidence regarding your store. Having an instant conversation from the website itself is one of the positive experiences for the customers. And, deep-down, it is the motive of any business.

7. Follow up even after the problem is solved

Problems can’t be completely eliminated but with efforts, they can be minimized and solved. It is not uncommon for online stores to have issues and problems. It is predictable, and probably you’ve also experienced that there will be reports of various issues from customers. Sometimes, you will open a message or receive a phone call that will have a disappointed customer on the other side reporting the problems. Either yourself or by contacting your team, you’ll surely try to solve the issue. And Hooray! You’ll be able to successfully solve the issue. But, that’s not the end of your duty if you wish to improve the customer service. Text, call, or email your customers and let them know that the issue is solved. Follow up even when the issue is solved.

Solving the problem is your obligation, you’re meant to do it. But, following up even when you successfully solve the problem is the shining reflection of sincerity and customer care.

8. Establish a FAQ section

Finding a Frequently Asked Questions section is one of the aspects that can amazingly make your online store productive. Yes! The FAQ section not just makes the customer service better, but also helps the store to get more deals. Establishing a FAQ section is a simple and easy task to perform. But the improvement it brings is plausible. FAQ section can help your store grow and have more deals.

Let’s make this indirect impact of the FAQ section clear. A visitor has a confusion, if he/she has to contact customer care for clearing the query, the deal to be made will most probably be halted or just canceled. On the other hand, if the visitor immediately finds the answer to the query on the FAQ section right on the website, the customer will resume and perform the halted action. Find out the most repeated and probable queries and post the answers to them without having the customer to ask.

9. Always be available

Availability is a pretty important aspect of customer care. It doesn’t have to be 24/7 but make sure the representative of the store is always available during the business hours. It’s such a deal-breaker when the customer is trying to contact your online store and has to wait long hours.

Being available might not come under the spotlight of high importance but it can determine how satisfactory the customer service is. So, build a team that will be ensuring constant assistance to the customers.

10. Handle the complaints professionally

Here are some disappointing facts you need to keep in mind! No matter how much effort you put in, there will be unsatisfied customers and you will receive complaints time and again. Nothing is perfect. So, if you receive complaints, there might have been some loopholes in your service. Handling the complaints professionally is a significant part of the customer service. It’s the right of customers to report any problems and dissatisfaction they experience during the trade. Never hesitate to apologize! Customer care is also about being polite with rude customers and their complaints. A polite tone and humble attitude can calm down any arrogant person. Professionalism is always required, even when the second person is giving you reasons to lose your manners.

Step up and adopt wise actions to improve the customer service of your online store! Quality customer service can surprisingly make any business successful, including the venture of your online store.